Tecnara Tools Blog The Importance of Shop Fronts

The Importance of Shop Fronts

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Shop Fronts

Shop Fronts are an integral part of any business. It allows customers to view the products on offer and a well-maintained shop front will make quite an impression. Despite the boom in online shopping there are still many consumers who prefer to go out and browse the high street, this is especially true for artisan or specialist retailers where a well designed shopfront can really stand out from competitors.

Incorporating your brand colours, logo and recognisable design on your shopfront will ensure that passers-by can instantly identify your store. A clear shopfront allows more light into the premises, making the inside of the store appear brighter and more inviting to customers. The use of aluminium or glazed shopfronts are popular choices as they are both durable and attractive to shoppers.

A great shopfront installation can increase footfall, amplified spending and augmented profits. In contrast a lacklustre, neglected and unattractive shopfront will give shoppers the impression that your business isn’t worth their time.

Shop Front Maintenance: How to Keep Your Facade Looking Impeccable

The term ‘Shop Front’ may be used to describe the entire window area of a retail or commercial property, or just the glass of a display window. The windows are often framed with an ornamental molding that enhances their appearance. Historically the shopfront was constructed from timber, and later a variety of materials were used. The introduction of machine-produced plate glass in the 1860s allowed tall panes of unbroken glazing to become more widely used.

It’s important that a shopfront is well maintained and that you keep it clean, tidy and well stocked. Maximised views of what’s beyond with awnings and recessed doors are important to entice shoppers in.

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